Jimena worked as a Creative Consultant for the slow-fashion brand Valeria Cotoner, which launched its first collection in June 2021. Collaborating closely with the founder, she helped establish the brand’s overarching identity—developing the brand story, logo, color palette, and tone of voice. She also provided creative direction and guided the design department, supporting factory sourcing, textile selection, garment design, fittings, and final production. In addition, she played a key role in building brand awareness in both the Spanish and American markets by producing collections and campaigns that resonated with the target audience.