Jimena began her career in Milan as the Creative Assistant to Veronica Etro, Creative Director of Womenswear at the renowned luxury fashion house ETRO. During her time there, she supported the creative process from concept through execution, gaining hands-on experience in Italian design and craftsmanship at its highest level. She specialized in trend, fabric, color, and art research to generate innovative inspirational inputs that helped guide the creative direction of each collection and which served as key visual guidelines for global store displays; and contributed to the creation of campaign and lookbook imagery that shaped the brand’s visual identity.​​