Jimena began working in Milan, as the Creative Assistant for Veronica Etro, the Creative Womenswear Director of the leading luxury fashion brand ETRO.
During her time at Etro, she has helped lead the creative process, from concept to execution, and learned from the most refined and sophisticated Italian design and craftsmanship.
She has specialized, in the Research of trends, fabrics, colors, and art to create innovative inspirational inputs; in the Visual Merchandising and Set Design direction of each collection, which served as the institutional guide for the Etro brand image in shops and window displays around the world; and in the image creation for
Etro's seasonal Campaigns and Look Books.
S/S 2018 — ETRO TREE OF LIFE
F/W 2017/18 — ETRO PAISLEY TRIBE
S/S 2018 — ONCE UPON A TIME THERE WAS A CIRCUS
F/W 2017/18 — ETRO SILK ROUTE
