Jimena decided to pursue an opportunity in New York at Galvan, a London based fashion brand as their Creative Marketing Manager.
She coordinated their creative marketing and communication strategy team, by creating, planning, implementing, and monitoring Marketing, Branding, and Advertising activities whilst liaising with Galvan’s design team.
Such activities included the managing of Galvan’s digital media (social/e-commerce/digital ads); visual merchandising and branding for stores, pop-ups and events (concept, research of suppliers and execution); as well as the Graphic design for these incentives, in order to maintain Galvan's creative vision.
BRAND VISION
Galvan is a modernist evening-wear label geared toward women who want their glamour sleek, young and fun.
Created by women for women; real female power players.
A self-confessed good-time girl, who also manages to work out, spend a day at the office, and keep her house homey yet contemporary and comfortable. She is interested in fashion, beauty, enjoying art, culture, music and travel. Loves to explore cool new city openings. She is refined, worldly, discrete, modern and maybe even eccentric.
She will enjoy finding new boutique hotels and researched escapes where she can wind down and switch off completely. Examples include Uxua in Trancoso, Brazil, the ultra-exclusive surf resort on the Indonesian island of Sumba or the mystic art island of Naoshima. A modern globetrotter.
SOCIAL MEDIA MANAGEMENT
I ran Galvan’s Instagram account. Such responsibilities included planning Galvan’s Instagram grid layout, running Social Media advertising campaigns, and formulating novel written and visual/graphic content for each post.
To convey Galvan’s world, and to further interact with Galvan’s followers (especially during Covid pandemic), Club Galvan launched, combining playlists on Spotify with Live sets from its favorite female DJs on Zoom.
I created the graphic/visuals and chose the songs for its Social Media advertising which were also advertised in "Galvan's online Journal".
For International Women’s Day, we carried out a social media collaboration with hashtag #Galvanizeyourworld in which Galvan introduced its muses by engaging with inspiring multi-cultural woman. This social marketing campaign received a very high engagement and was also used online in “Galvan’s World Journal”.
Due to the Covid pandemic, our marketing strategy had to quickly be adapted and small incentives to connect with the users were implemented. This "Calling all Brides" incentive was one of them.
CONTENT CREATION
Extra-content shoot that highlights the “Evening” element of Galvan’s evening-wear.
This is a proposal for the creation of Extra content images for Social Media; IG and IG stories.
The aesthetic of the Galvan look-books and the “evening element” of our styles is highlighted through New York’s “night out” and “city vibes” atmosphere.
In order to drive engagement, the idea is to create extra-content for styles which have not been shot for look-books and to show Galvan dresses in a fresh and real life atmosphere, whilst remaining close to Galvan’s contemporary vision of the 90’s supermodel aesthetic.
Baring in mind that we have little budget, locations and models have been chosen accordingly.
EVENTS AND COLLABORATIONS
Galvan was commissioned to appear in the central womenswear gallery in Harrods,
London’s leading department store.
I created a Galvan installation with limited budget and time.
Plinths and a metal foil were used to create an on-brand, clean line of Galvan outfits and rails
throughout the floor.
Galvan took over Christie’s in Beverlly Hills, creating a Galvan boutique and co-hosting a party
to celebrate modern design.
We teamed up with the Brazilian design dealer, Ulysses de Santi and Christie’s where I was responsible for the event design and organization, as well as the installation setting of the high-end design furniture together with the display of the Galvan dresses.
Exclusive trunk-show and private dinner in support of "Heart of los Angeles".
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BRANDING
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