As Creative Marketing Coordinator at Galvan, a luxury eveningwear brand based in London, Jimena was responsible for upholding the integrity and consistency of the brand’s visual identity across all touchpoints in the USA. She collaborated closely with design, copywriting, web, and sales teams to develop and maintain effective marketing materials and communications strategies. Her work focused on producing compelling visuals and content that promoted Galvan’s collections and supported the brand’s global growth.
BRAND VISION
Galvan is a modernist evening-wear label geared toward women who want their glamour sleek, young and fun.
Created by women for women; real female power players.
A self-confessed good-time girl, who also manages to work out, spend a day at the office, and keep her house homey yet contemporary and comfortable. She is interested in fashion, beauty, enjoying art, culture, music and travel. Loves to explore cool new city openings. She is refined, worldly, discrete, modern and maybe even eccentric.
She will enjoy finding new boutique hotels and researched escapes where she can wind down and switch off completely. Examples include Uxua in Trancoso, Brazil, the ultra-exclusive surf resort on the Indonesian island of Sumba or the mystic art island of Naoshima. A modern globetrotter.
SOCIAL MEDIA MANAGEMENT
Managing Galvan's Instagram account included the strategic planning of the grid layout, execution of social media advertising campaigns, development of supplementary content for Instagram Stories, and adaptation of visual assets to produce engaging posts.
To immerse followers in Galvan’s world and foster deeper engagement—particularly during the COVID-19 pandemic—Club Galvan was launched. The initiative combined curated Spotify playlists with live Zoom sets featuring the brand’s favorite female DJs. This experience was also shared in a fully integrated, 360-degree format through "Galvan's online Journal".
For International Women’s Day, we launched a social marketing campaign using the hashtag #Galvanizeyourworld , where Galvan spotlighted its muses by collaborating with inspiring, multicultural women. The campaign generated strong engagement and significantly boosted brand awareness across diverse audiences.
In response to the COVID-19 pandemic, we swiftly adapted our marketing strategy to foster connection through small, meaningful incentives. One such initiative was Calling all Brides" designed to engage and support our audience during a challenging time.
EVENTS AND COLLABORATIONS
Galvan was invited to be part of the central womenswear gallery at Harrods, one of London’s leading department stores. Together with the Harrods team, Jimena developed a simple and effective installation for the brand, working within limited time and budget. Using plinths and metallic foil, the display highlighted Galvan’s clean lines with a curated selection of outfits and rails across the floor.
Galvan took over Christie’s in Beverly Hills to create a temporary boutique and co-host a celebration of modern design. In collaboration with Brazilian design dealer Ulysses de Santi and Christie’s, Jimena was responsible for the event design and organization. She also oversaw the installation layout, curating the presentation of high-end design furniture alongside the display of Galvan’s dresses.
Exclusive trunk-show and private dinner in support of "Heart of los Angeles".
.jpg)
%20copy.jpg)
.jpg)
SOHO, NYC - SHOWROOM/STORE REDESIGN
.jpg)
.jpg)
.jpg)
.jpg)
