Jimena de Cruylles is a Design and Brand Consultant based between New York, Italy, and Spain. With roots in fashion design, she brings a unique ability to merge the principles of product creation—from textiles to color and proportions—with visual direction and brand identity. She specializes in shaping meaningful brand narratives through a thoughtful blend of design, storytelling, and strategic insight. Her work is grounded in deep research and a refined creative sensibility, bringing depth, cohesion, and purpose to every brand universe she builds.

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She started her career in Milan working as the right hand of Veronica Etro, the Creative Women’s wear Director of the leading fashion brand Etro. During her years at the firm, she followed all aspects of the creative process, from concept to execution, and helped align teams with the brand’s global vision. 

After her formative professional years in Milan, Jimena moved to New York to work for Galvan London as their Creative Marketing Coordinator, where she managed the creative content of the brands marketing initiatives and helped expand and grow the company in the USA.

 

She then joined David Yurman as part of their Global Creative and Marketing team, developing 360° campaigns and creative strategies to engage and expand their international audience.

Currently, Jimena Freelances as a Creative Director for Soludos, where she’s helping the brand through a restructure and rebrand. She also consults for Vintage Kids-wear Brand "La Fefi", guiding the brand through its initial launch period. 

She has also worked with the footwear brand Flabelus and ready-to-wear label Valeria Cotoner to help guide and refine their design direction and visual identity.